Trilliad’s 2025 Study Uncovers B2B Challenges and Solutions
Trilliad’s 2025 Study reveals that internal alignment — not technology — is the top driver of sustainable B2B growth. Companies with integrated leadership across Sales, Marketing, and Customer Success are three times more likely to achieve revenue gains, underscoring that collaboration fuels performance more than tools or data alone.
Trilliad Appoints Owen McCorry as Chief Growth Officer
Trilliad named Owen McCorry Chief Growth Officer to lead new business, client expansion, and revenue growth. He’ll work with teams and partners to advance go-to-market strategies. CEO Craig Dempster called his appointment “an exciting next chapter” for Trilliad’s growth.
Trilliad Appoints Sarah Strassheim as Chief Financial Officer
Trilliad, a market-leading Growth Services Provider, is pleased to announce the appointment of Sarah Strassheim as Chief Financial Officer. A seasoned finance executive with 20+ years of experience, Sarah brings deep expertise in financial management, strategic planning, and operational excellence to her new role.
How To Grow Smarter In Times Of Economic Uncertainty – Forbes
Craig Dempster, CEO of Trilliad, shares five key strategies for sales leaders to navigate the digital revolution and adapt to a rapidly evolving, data-driven selling landscape.
Trilliad Appoints Matt Naeger as Chief Solutions Officer to Accelerate Client Innovation and Growth
Trilliad has named Matt Naeger Chief Solutions Officer to lead Solutions strategy and drive innovation. With 30 years in advertising, marketing, and tech, he’ll help deliver integrated growth across Sales, Marketing, and Customer Success.
Trilliad launches Growth Imperatives eBook. Your go-to playbook for sustainable growth is here.
Learn how customer-centric strategies fuel revenue and competitive advantage. Explore key trends, actionable insights, and leadership principles that will help you stay ahead and differentiate your brand in a rapidly evolving landscape.
Beyond A Trend: Navigating The AI Revolution In B2B
AI isn’t just the latest tech trend—it’s reshaping how B2B businesses grow and compete. In Forbes, Trilliad CEO Craig Dempster shares how AI drives smarter engagement, streamlined processes, and faster growth. The key? Treat AI as a strategic partner—not just a tool.
Sales Leaders: Five Keys For Navigating The Digital Revolution
Craig Dempster, CEO of Trilliad, shares five key strategies for sales leaders to navigate the digital revolution and adapt to a rapidly evolving, data-driven selling landscape.
Reinventing B2B: Just Global joins Trilliad to create new B2B Growth Service Provider category
Trilliad acquires award-winning B2B agency Just Global to create the world’s first Growth Services Provider, aligning marketing and sales for unified performance and global business transformation.
Trilliad Adds Technology Services Capabilities with Acquisition of Sercante
Trilliad acquires Salesforce consulting firm Sercante, expanding its technology services expertise to deliver seamless, tech-driven growth solutions across sales, marketing, and customer success.