B2B Growth Requires a Reorg
Internal silos inhibit influence on the decision-making committees which are ever-present in the world of B2B. That’s why we built Trilliad – to transcend these silos and bring alignment to sales, marketing, and customer success.
Trilliad Unveils Industry-First AI-Powered Marketing System Built for Modern B2B Growth
Trilliad launches its new AI-powered Marketing-as-a-Service (MaaS) model, helping B2B organizations accelerate growth and scale marketing more efficiently.
Trilliad Appoints Jolene Chan as President, Data & Technology Services
Trilliad has appointed Jolene Chan as President of Data & Technology Services. With more than 25 years of experience in technology, data, AI, and business transformation, Chan will lead the evolution and growth of Trilliad’s DTS business and its AI-enabled delivery model.
Little Caesars Fundraising Drives Sales Efficiency and Pipeline Growth through CRM Transformation with Sercante | Trilliad
Little Caesars Fundraising increased lead conversion by 8% and streamlined sales operations through a Salesforce transformation with Sercante | Trilliad.
The Enterprise Data Foundation Strategy for Impactful AI
AI transformation starts with a strong data foundation. Learn how organizations can unify, govern, and activate enterprise data using platforms like Snowflake to unlock impactful AI across marketing, sales, and customer success.
Trilliad Appoints Renowned People Leader DDS Dobson-Smith, PhD as Chief People Officer
Trilliad has appointed DDS Dobson-Smith, PhD as Chief People Officer to lead its Talent function and help scale the company’s people-first, AI-enabled operating model during a period of continued growth and transformation.
ChatGPT Ads for B2B: A Point of View
OpenAI’s new self-serve ChatGPT Ads platform gives B2B marketers a new way to reach buyers through semantic context, not keywords. This POV from Trilliad explores how brands can adapt early and gain a competitive edge.
Trilliad Acquires Accelerate Performance
Trilliad has acquired Accelerate Performance to expand its enterprise sales performance capabilities, combining fully customized consulting-led programs with the proven Sandler methodology to better serve complex global organizations.
Trilliad Appoints Global B2B Leader Rob Gold as President, EMEA
Trilliad has appointed Rob Gold as President, EMEA, where he will lead regional growth, expand market reach, and drive client performance. He brings nearly 20 years of global B2B leadership experience, with a strong focus on connecting strategy to revenue.
Trilliad Releases 2026 Growth Imperatives
Trilliad Releases 2026 Growth Imperatives: A Guide for Growth Rooted in Data-driven Principles to Engage Modern B2B Buyers Annual guide highlights how siloed customer data is preventing B2B companies from adapting to AI-powered buyer behavior.