The global market for technology and services that support the needs of Sales and Marketing leaders is expanding rapidly. The digitization of sales and marketing processes, the increased expectations of the buyer experience and the shift to hybrid work environments are key trends fueling complexity across the sales and marketing funnel and creating new challenges for these disciplines. Technology to support their growing needs is exploding and is akin to the rapid expansion that has taken place over the past decade in marketing/advertising technology. Forrester predicts that the global sales enablement platform market will reach $7.3 billion by 2028, while growing at a CAGR of nearly 20%. A recent Gartner study shows that 80% of CRO’s believe they need to invest heavily in a new technology stack to deliver on their revenue targets.

Human capital continues to be the largest spend for the CRO with 75% of their budget committed to sellers. There are over 13,000,000 sales professionals in the United States and over $900 billion is spent annually on these resources. The ability to leverage modern technology platforms along with proven methodologies to assess, train, manage and measure sales & marketing at scale is creating a massive optimization opportunity for organizations.

The intersection of sales, marketing and customer success has been broken for decades. Today, the lines between sales, marketing and customer success must blend to deliver growth. To unlock the growth opportunity, the organization must coordinate and optimize their skills, data, technology, content, and processes to create competitive advantage.

The market for service providers to support the overall needs and to deliver on this growth opportunity for the offices of Sales and Marketing is highly fragmented, and at this point there is no clear full-service market leader. The Sales and Marketing organizations are limited in their resource capacities to effectively take advantage of the opportunity in this rapidly changing environment. There is a need for a partner that can consult, staff, train, implement/manage technology, processes and human capital to support the operational effectiveness of the organization to deliver the desired revenue outcomes. Sales and Marketing executives need a scaled services provider with deep knowledge and expertise across sales, marketing and customer success organizations’ skills, capabilities, and technology to unleash their growth opportunity.

Trilliad intends to fill this void and become the first market leading Growth Services Provider (GSP).