A Growth Services Provider

We are purpose-built to meet the needs of the enterprise Chief Revenue Officer (CRO). We use data, analytics, and technology to drive performance in sales, marketing, and customer success.

Our Vision

We are building the market-leading Growth Services Provider (GSP) by focusing on solving problems and driving results for the Chief Revenue Officer (CRO). Ultimately, Trilliad’s full-service solutions will deliver a competitive advantage for the brands it works with by optimizing their sales strategy, processes, skills, and technology. 

Trilliad will drive efficiency and predictability at the intersection of sales, marketing, and customer success to increase seller productivity, lower cost per lead, decrease cost per sale, accelerate time to close, and drive customer lifetime value.

The Challenges Chief Revenue Officers Face:

  • Vendor and stack complexity
  • Redundant spending
  • Consistency and adoption
  • Less relationship & rapport building
  • More influencers in the buying decision
  • More competition for buyer attention
  • Buyer fatigue
  • Buyer confusion
  • Increased competition for mindshare
  • Wasted time on inaccurate reporting
  • Managing expectations
  • Matching costs to revenues
  • Finger pointing and accountability
  • Disoriented client engagement
  • Speed of MQL to SQL
  • Need for a single source of truth
  • Ability to create meaningful insights
  • Improved performance and measurability
  • Resource time and cost
  • On-boarding and productivity
  • Budget coverage gaps

Our Services


  • Go-to-Market Strategy
  • Organization Structure
  • Compensation Strategy
  • Messaging Strategy
  • Channel Strategy
  • Sales Process
  • Technology Strategy


  • Assessments
  • Recruitment
  • Placement
  • Outsourcing


  • Talent Analytics
  • Sales Analytics
  • Marketing Analytics
  • Customer Analytics


  • Process 
  • Methodologies
  • Skills
  • Techniques
  • Coaching


  • CRM
  • Media
  • Lead Generation
  • Creative/Content
  • Account Based Marketing


  • Tech-Enabled Services
  • Tech Implementation
  • Tech-Managed Services

Our Brands

Sandler® is the leading global sales professional development and performance improvement organization responsible for empowering over 50,000 sales professionals and leaders each year to master the craft of selling. With over 230 locations spanning 30 countries, Sandler propels the next evolution of sales with an evolved sales methodology connecting the modern seller to today’s buyer journeys.

The Team


David Williams

Built Merkle from a $2.5M revenue business to a global business with over a $1B in revenue over 30 years. Led a successful sales process of Merkle to Dentsu in 2016 with a final exit in 2020 at an industry leading EBITDA multiple of more than 17X. Today David leads MRE capital, a family office focused on real state and private equity. He has made investments across several industries, including: quick service restaurant (Quality Brand Group), e-Commerce services (Whitebox), fast casual restaurant (Mission BBQ), real estate development (Greenberg Gibbons), business services (Sandler) and home services (Advantage Services Group).
David Williams - Chairman

Craig Dempster

Has been an executive in the marketing technology services industry for over 25 years. Craig worked for David Williams at Merkle for more than 15 years. He was instrumental in the growth of Merkle’s data and digital businesses and led more than 15 acquisitions during his tenure. Ultimately, Craig succeeded David as global CEO of Merkle. Craig retired from Merkle in January 2022. At the time, Merkle had grown to 14,000 employees with $2B+ in global revenue and $400MM+ in EBITDA.
Craig Dempster - Chief Executive Officer

Contact Us

Email us for more information at info@trilliad.com.