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AI isn’t just the next wave of shiny technology—it’s a transformative force reshaping how B2B businesses grow and compete. In this Forbes article, Trilliad CEO Craig Dempster explores how AI enables smarter engagement, streamlines processes, and accelerates growth. From rethinking data strategies to fostering a culture of AI-driven innovation, staying ahead means embracing AI as a strategic partner, not just a tool. The time to act is now.

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AI isn’t just the next wave of shiny technology—it’s a transformative force reshaping how B2B businesses grow and compete. In this Forbes article, Trilliad CEO Craig Dempster explores how AI enables smarter engagement, streamlines processes, and accelerates growth. From rethinking data strategies to fostering a culture of AI-driven innovation, staying ahead means embracing AI as a strategic partner, not just a tool. The time to act is now.
This company partnered with AuctusIQ, a part of Trilliad’s Talent Services, to use insights from The TalentIQ Sales Assessment and identify critical competencies of top sales performers. By focusing training efforts on the specific expertise that fuels high-performance sales teams, the company nearly doubled its pipeline growth in just nine months.
Craig Dempster, CEO of Trilliad, shares five key strategies for sales leaders to navigate the digital revolution and adapt to a rapidly evolving, data-driven selling landscape.

Check out Craig Dempster's article for Forbes​

Beyond A Trend: Navigating The AI Revolution In B2B – A Forbes Article by Our CEO Craig Dempster.



Learn how data strategies and AI-driven cultures can give you a competitive edge. The time to act is now.