Trilliad Releases 2026 Growth Imperatives: A Guide for Growth Rooted in Data-driven Principles to Engage Modern B2B Buyers Annual guide highlights how siloed customer data is preventing B2B companies from adapting to AI-powered buyer behavior.

Sandler, a Trilliad company, has named Dave Braun as President. A 27-year industry veteran and former COO, Braun will lead Sandler’s next chapter of growth and continue advancing its sales performance solutions, including the recently launched PerformanceIQ.

Trilliad’s 2025 Study reveals that internal alignment — not technology — is the top driver of sustainable B2B growth. Companies with integrated leadership across Sales, Marketing, and Customer Success are three times more likely to achieve revenue gains, underscoring that collaboration fuels performance more than tools or data alone.