Trilliad’s 2025 Study Uncovers B2B Challenges and Solutions

Trilliad’s 2025 Study reveals that internal alignment — not technology — is the top driver of sustainable B2B growth. Companies with integrated leadership across Sales, Marketing, and Customer Success are three times more likely to achieve revenue gains, underscoring that collaboration fuels performance more than tools or data alone.

Trilliad Appoints Owen McCorry as Chief Growth Officer

Trilliad named Owen McCorry Chief Growth Officer to lead new business, client expansion, and revenue growth. He’ll work with teams and partners to advance go-to-market strategies. CEO Craig Dempster called his appointment “an exciting next chapter” for Trilliad’s growth.

Beyond A Trend: Navigating The AI Revolution In B2B

AI isn’t just the latest tech trend—it’s reshaping how B2B businesses grow and compete. In Forbes, Trilliad CEO Craig Dempster shares how AI drives smarter engagement, streamlined processes, and faster growth. The key? Treat AI as a strategic partner—not just a tool.