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The State of Sustainable Growth 2025

We asked 350+ senior B2B growth leaders what’s really working.
What we found - organizations with growth teams that work together grow faster. We asked 350+ senior B2B growth leaders what’s really working.
Short answer: the teams that work together grow faster, and strategy alone doesn’t move the needle. Execution does. We asked 350+ senior B2B growth leaders what’s really working.
Short answer: the teams that work together grow faster. We asked 350+ senior B2B growth leaders a simple question: What's actually driving growth today? Their answer? Coordination beats ambition. Strategy matters, but action scales.

See how you stack up → Get the report
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About the Report

Inside the 2025 Sustainable Growth Study Explore the 2025 Sustainable Growth Study Inside the Growth Leadership Report

We turned executive survey data into a simple playbook. Learn how top performers structure teams, connect workflows, and measure what matters. Walk away with a tighter plan and a clearer path to results.

Four quick proof points:

We turned executive survey data into a simple playbook. Learn how top performers structure teams, connect workflows, and measure what matters. Walk away with a tighter plan and a clearer path to using cross-team coordination as a growth accelerator.

Five quick proof points:

We turned executive survey data into a simple playbook. Learn how top performers structure teams, connect sales workflows, and measure what matters. Walk away with a clearer path to drive sales performance and growth in 2026!

Key Report Insights:

We transformed insights from hundreds of executive interviews into a practical, actionable guide for growth. Use this report to:

  • Benchmark your alignment maturity
  • Rewire coordination across Sales, Marketing & CS
  • Align tech, data, and teams around a single growth narrative

Whether you’re a CMO, growth lead, or revenue operator—this report will inform your next planning cycle.

Key Findings:
Biggest blocker? Teams not working together (44%)​
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Average “how well we work together” score is 7.7/10; only 26% rate 8+
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Only 22% of companies run integrated revenue leadership teams
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Those teams are nearly 3× more likely to say growth is getting easier
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Biggest blocker? Teams not working together (44%)​
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Only 27% of organizations are fully aligned from strategy to execution.
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1 in 3 admit their alignment stops at the planning phase.
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Average “how well we work together” score is 7.7/10; only 26% rate 8+.
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2x as many high-performing orgs as opposed to struggling ones (48% vs. 23%) are actually acting on their alignment strategy.
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54% of sales leaders say misalignment is costing them deals
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31% of sales leaders identified their top pain points as closing deals at the finish line, longer sales cycles, and lead quality
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The majority of sales leaders believe the customer journey mapping improves coordination across revenue teams, but only 27% actually use them (talk about a missed opportunity!)
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44% cite poor team coordination as their biggest internal barrier to growth
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Only 27% of orgs are fully integrated across strategy, KPIs, and execution
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Teams that only align at the planning stage are 2x more likely to report poor growth outcomes
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High performers are twice as likely to act on alignment strategy (48% vs. 23%)
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Integrated leadership = 3x more likely to expect revenue growth
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What you’ll get
  • A clear picture of where top teams pull ahead (org, tech, CX, data, measurement).
  • Simple next steps you can use this quarter.
  • Your personalized benchmark from 3 fast questions.
What You Gain From The Report:
  • A clear map of all revenue-generating teams, their challenges, and how to overcome them in your 2026 strategy
  • A closer look at leadership models that drive revenue growth
  • An overview of how business leaders are using AI & technology to improve alignment and drive stronger performance
What you’ll get
  • A clear picture of where top teams pull ahead (org, tech, CX, data, measurement).
  • Simple next steps you can use this quarter.
  • Your personalized benchmark from 3 fast questions.
See how you stack up
Find out where you rank!

GET THE REPORT AND SEE HOW YOU STACK UP

The State of Sustainable Growth 2025

Take our quick and easy 3 question survey and we’ll compare your answers to the study dataset and show you where you land.

Sandler

What’s included?

Upcoming Webinars Growth Imperatives eBook

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About the eBook

AI to drive growth through sales, marketing and CS

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