MRE Capital Launches Trilliad to Provide Tech-enabled Growth Services for Chief Revenue Officers at Enterprise Brands
Seasoned Executives, David Williams and Craig Dempster, to lead the new organization as Executive Chairman and CEO
ANNAPOLIS, MD – June 27, 2023 – MRE Capital today announced the launch of a new brand, Trilliad (www.trilliad.com), that will lead an innovative category of service providers, Growth Service Providers (GSP). Trilliad intends to become the market-leading GSP by focusing on solving problems and driving market-leading results for the Chief Revenue Officer (CRO). Ultimately, the company’s full-service solutions will deliver competitive advantage for the brands it works with by using data, technology, and analytics to drive performance in sales, marketing, and customer success. The company’s solutions will increase seller productivity, lower cost per lead and cost per sale, accelerate time to sales close, and drive increased customer lifetime value.
The company will be scaled through an aggressive organic growth and M&A strategy. Sandler has been named the first brand in the Trilliad portfolio. Sandler is a market-leading, tech-enabled sales performance and training company with a 57-year history of driving sales results for revenue-generating professionals worldwide.
Trilliad is the vision of seasoned executives David Williams and Craig Dempster, who will collaborate once more to capitalize on their long-standing history of successful partnerships. Williams previously spent over 30 years building Merkle into a global Marketing Services Provider with over 10k employees and over a billion dollars in annual revenue. Dempster joined Williams for 17 years at Merkle and ultimately succeeded Williams as the CEO after its sale to Dentsu in 2020. In the new organization, Williams will serve as Trilliad’s Executive Chairman and Dempster will assume the role of CEO.
“The global market for technology and services that support the needs of the Chief Revenue Officer (CRO) is expanding rapidly. The digitization of the sales process, the increased expectations of the buyer experience, and the shift to hybrid work environments are key trends fueling complexity across the sales funnel and creating new challenges for the CRO,” said David Williams, Executive Chairman of Trilliad. “Technology to support the growing needs of the CRO is exploding and is akin to the rapid expansion that we saw take place over the past decade in marketing/advertising technology. We intend to build a scaled global business that partners with CROs to drive performance across sales, marketing, and customer success.”
“The market for service providers to support the overall needs of the CRO is highly fragmented and, at this point, there is no clear full-service market leader. The intersection of sales, marketing, and customer success has been broken for decades,” said Craig Dempster, CEO of Trilliad. “Today, the lines between these functions must blend to deliver growth. To unlock growth, sales, marketing, and customer success must coordinate and optimize their skills, data, technology, content, and processes to create competitive advantage. We intend to be the trusted full-service provider that unlocks the growth potential for the brands we work with.”
The company will continue to aggressively pursue M&A opportunities to scale its capabilities, talent, and clients. “Our passion is to build a company with a strong culture, where the best talent in the market wants to grow their careers. We are super excited for the journey,” added Dempster.
About Trilliad
Trilliad (www.trilliad.com) is a market-leading Growth Services Provider (GSP) focused on solving problems and driving results for the Chief Revenue Officer (CRO). Trilliad’s full-service solutions deliver competitive advantage for the brands it works with by optimizing their sales strategy, processes, skills, and technology. Trilliad drives efficiency and predictability at the intersection of sales, marketing, and customer success to increase seller productivity, lower cost per lead, decrease cost per sale, accelerate time to close, and drive customer lifetime value. Visit Trilliad.com for more information.
