AI isn’t just the next wave of shiny technology—it’s a transformative force reshaping how B2B businesses grow and compete. In this Forbes article, Trilliad CEO Craig Dempster explores how AI enables smarter engagement, streamlines processes, and accelerates growth. From rethinking data strategies to fostering a culture of AI-driven innovation, staying ahead means embracing AI as a strategic partner, not just a tool. The time to act is now.

Craig Dempster, CEO of Trilliad, shares five key strategies for sales leaders to navigate the digital revolution and adapt to a rapidly evolving, data-driven selling landscape.

Trilliad acquires award-winning B2B agency Just Global to create the world’s first Growth Services Provider, aligning marketing and sales for unified performance and global business transformation.

Trilliad acquires Salesforce consulting firm Sercante, expanding its technology services expertise to deliver seamless, tech-driven growth solutions across sales, marketing, and customer success.

Trilliad appoints Erin Hutchinson as Chief Marketing Officer to lead their marketing strategy and accelerate growth, leveraging her two decades of expertise and proven track record in driving exponential success alongside Trilliad leaders Craig Dempster and David Williams.

MRE Capital launches Trilliad, a pioneering Growth Service Provider led by David Williams and Craig Dempster, to deliver tech-enabled solutions that drive sales, marketing, and customer success performance for Chief Revenue Officers at enterprise brands.