Trilliad launches its new AI-powered Marketing-as-a-Service (MaaS) model, helping B2B organizations accelerate growth and scale marketing more efficiently.

Trilliad has appointed Jolene Chan as President of Data & Technology Services. With more than 25 years of experience in technology, data, AI, and business transformation, Chan will lead the evolution and growth of Trilliad’s DTS business and its AI-enabled delivery model.

Little Caesars Fundraising increased lead conversion by 8% and streamlined sales operations through a Salesforce transformation with Sercante | Trilliad.

Trilliad has appointed DDS Dobson-Smith, PhD as Chief People Officer to lead its Talent function and help scale the company’s people-first, AI-enabled operating model during a period of continued growth and transformation.

Trilliad has acquired Accelerate Performance to expand its enterprise sales performance capabilities, combining fully customized consulting-led programs with the proven Sandler methodology to better serve complex global organizations.

Trilliad has appointed Rob Gold as President, EMEA, where he will lead regional growth, expand market reach, and drive client performance. He brings nearly 20 years of global B2B leadership experience, with a strong focus on connecting strategy to revenue.

Trilliad Releases 2026 Growth Imperatives: A Guide for Growth Rooted in Data-driven Principles to Engage Modern B2B Buyers Annual guide highlights how siloed customer data is preventing B2B companies from adapting to AI-powered buyer behavior.

Sandler, a Trilliad company, has named Dave Braun as President. A 27-year industry veteran and former COO, Braun will lead Sandler’s next chapter of growth and continue advancing its sales performance solutions, including the recently launched PerformanceIQ.

Trilliad’s 2025 Study reveals that internal alignment — not technology — is the top driver of sustainable B2B growth. Companies with integrated leadership across Sales, Marketing, and Customer Success are three times more likely to achieve revenue gains, underscoring that collaboration fuels performance more than tools or data alone.

Trilliad named Owen McCorry Chief Growth Officer to lead new business, client expansion, and revenue growth. He’ll work with teams and partners to advance go-to-market strategies. CEO Craig Dempster called his appointment “an exciting next chapter” for Trilliad’s growth.