Our Work
PayPal
Delivering Measurable Results for Sustainable Growth
Research-driven ABM That Engaged Senior Executives & Unlocked Expansion Opportunities
In collaboration with Just Global, a part of Trilliad's Agency Services
PayPal set out to grow their presence in the UK by engaging a leading ecommerce grocer. With a research-driven ABM strategy that unlocked decision-maker access and showcased PayPal’s payment innovation in alignment with the grocer’s goals, PayPal boosted their visibility, established credibility, and paved the way for lasting collaboration and expansion opportunities in just three months.
Company Size
Enterprise
Industry
Software
Tools
Multi-channel ABM Strategy, LinkedIn Sponsored Content, InMail campaigns, Out-of-Home advertising
The Problem
PayPal sought to expand its footprint in the UK by engaging a leading ecommerce grocer. The challenge: unlocking access to senior decision-makers. The goal was to craft a tailored value proposition, backed by deep account research, that aligned with PayPal’s solutions and strategic goals.
The Solution
Grounded in meticulous research into the target grocer’s ecommerce ecosystem, key decision-makers and influencers were identified to inform a highly specialized Account-Based Marketing (ABM) strategy. This included LinkedIn Sponsored Content, InMail campaigns, Out-of-Home advertising, and customized sales enablement tools. The approach spotlighted PayPal’s payment innovation as a seamless fit with the grocer’s community-focused mission.
The Results
In just three months, the ABM strategy boosted PayPal’s visibility and positioned it as a trusted partner, aligning with the grocer’s goals. This progress established a strong foundation for long-term collaboration, unlocking new opportunities to expand PayPal’s presence in the UK grocery ecommerce market.
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