leadership team
Guiding The Journey for B2B Enterprises
Empowering Growth Through Visionary Leadership
Ambition In Action
Driven by ambition and grounded in action, we tackle challenges head-on, using creativity to turn vision into tangible success for our team and clients.
Building With Integrity
Our direct, transparent approach fosters trust. We believe in a culture of honesty and strong relationships.
Empowering Potential
We empower our team and clients to achieve bold firsts and reach their full potential, setting new standards for what’s possible.
Sercante, a Summit-level Salesforce consulting partner, specializes in marketing and sales solutions. We connect customer experience strategies with technology to create seamless digital experiences that drive growth and efficiency. Known for aligning marketing and sales initiatives, we empower businesses across multi-cloud platforms, envisioning a tech-driven future where real connections thrive.
Sandler, a Summit-level Salesforce consulting partner, specializes in marketing and sales solutions. We connect customer experience strategies with technology to create seamless digital experiences that drive growth and efficiency. Known for aligning marketing and sales initiatives, we empower businesses across multi-cloud platforms, envisioning a tech-driven future where real connections thrive.
Just Global, a Summit-level Salesforce consulting partner, specializes in marketing and sales solutions. We connect customer experience strategies with technology to create seamless digital experiences that drive growth and efficiency. Known for aligning marketing and sales initiatives, we empower businesses across multi-cloud platforms, envisioning a tech-driven future where real connections thrive.
AuctusIQ, a Summit-level Salesforce consulting partner, specializes in marketing and sales solutions. We connect customer experience strategies with technology to create seamless digital experiences that drive growth and efficiency. Known for aligning marketing and sales initiatives, we empower businesses across multi-cloud platforms, envisioning a tech-driven future where real connections thrive.
Innovative leaders driving success
Meet Our Leadership Team
Craig Dempster
CEO
Craig has 25+ years in marketing and technology services. Craig was, previously on the executive team of Merkle, as their Global CEO, and lead the organization’s digital and global expansion. When Craig retired in 2022, Merkle had grown to 14,000 employees and $2B+ in revenue.
At Trilliad, Craig continues to leverage his passions for building cultures, developing strong leadership teams, working with world-class brands, and creating innovative, market-leading solutions and services.
Erin Hutchinson
Chief Marketing Officer
Erin has 24+ years of marketing experience, driving brand strategies, thought leadership and performance-based marketing to fuel growth. Erin joined Merkle in 2001, ultimately rising to Global CMO. Her expertise includes brand development, PR, and marketing, consistently boosting engagement, and lead generation.
Erin is a cultural ambassador who brings her passion for marketing, along with her passion for people and building high performing teams to Trilliad.
Matt Naeger
Chief Solutions Officer
Matt brings nearly 30 years of experience in advertising, B2B marketing, and technology services to his role as Chief Solutions Officer at Trilliad. Over his time in the advertising services industry, he has been an integral part of growing the IMPAQT, Merkle, and Dentsu businesses, serving as Global CMO and CSO, shaping industry platforms and client success.
With expertise spanning client leadership, tech development, and strategic consulting, Matt excels at turning vision into action, empowering clients to achieve transformative growth.
David Williams
Chairman
David built Merkle from a $2.5M business to a global enterprise exceeding $1B in revenue, leading its sale to Dentsu at a 17X EBITDA multiple. Now heading MRE Capital, he invests in industries ranging from quick-service restaurants (Quality Brand Group) to e-commerce (Whitebox) and business services (Sandler). As a visionary leader, David brings his experiences building and scaling a great growth company to the Trilliad team.
Andrea Tarrell
CEO, Sercante
Andrea is the CEO of Sercante, a technology services firm that empowers teams to create seamless digital experiences for radical impact. Bringing years of experience in guiding organizations through technology-driven transformation, her expertise spans leadership roles across consultancies, agencies, and in-house marketing teams, where she has focused on empowering marketing, sales, and customer success to achieve their goals through maximizing technology to build deeper customer relationships that drive growth.
Dave Braun
COO, Sandler
Dave has 27 years of marketing experience, specializing in performance creative for large enterprises. As President & CEO of New Control, he oversaw its acquisition by Merkle in 2014 and led creative services until 2021. He joined Trilliad as the COO of Sandler in 2022 to drive holistic sales performance solutions. David brings his ability to drive strategy into execution to drive growth & organizational excellence.
Troy Kanter
CEO, AuctusIQ
Troy Kanter is the co-founder and CEO of AuctusIQ, bringing over 25 years of experience in sales transformation and revenue growth. He previously served as President and CEO of TwentyEighty, a $300M training brand holding company and as President and COO of Kenexa, where he scaled the company from startup to $400M, leading to its $1.4B acquisition by IBM.
Brandon Friesen
CEO, Just Global
Brandon Friesen, CEO of Just Global, has over 25 years of experience in marketing and advertising. Since joining Just Global in 2012, he transformed it from a US-focused media firm into a global B2B marketing powerhouse. His previous roles at UBM TechWeb, InformationWeek, NetShelter, DWA, and Computer Telephony highlight his significant industry impact.
Grounded In An Authentic And Collaborative Culture
Guiding Principles for B2B Growth
People First
We value relationships and empower our team and clients to achieve their goals, build lasting connections, and realize their full potential.
The Journey Matters
Our journey is ongoing. Together and with our clients, we find joy in each step, balancing short-term wins with long-term vision.
Truth Above All
We communicate with transparency and integrity, fostering trust that strengthens bonds within our team and with our clients.
Driven By Growth
With dedication and hard work, we assess where we started and where we stand, using these insights to measure progress and inform the path forward.
Let's embark on the journey together.
Connect with us to explore your path for growth.