Our Work
Databricks
Delivering Measurable Results for Sustainable Growth
ABM Omnichannel That Connected Customers to Real-World Data Teams
In collaboration with Just Global, a part of Trilliad's Agency Services
Databricks closed a critical awareness gap with “The Data Team Effect,” a multi-channel strategy that engaged 1,000+ target accounts, delivered a 102% lift in demand conversion, and exceeded goals while deepening customer relationships.
Company Size
Enterprise
Industry
Software
Tools
ABM Omnichannel, YouTube Ads, Interactive Display Ads, Connected TV
The Problem
Databricks, one of the fastest-growing enterprise software companies, faced a critical gap in awareness among data teams. They needed a strategy to highlight their technology, purpose, and values to this key audience.
The Solution
A multi-channel strategy, “The Data Team Effect,” set out to amplify awareness and foster meaningful connections with dynamic messaging tailored to key opportunities. Programmatic video and YouTube bumper ads, reached audiences at peak attention. While connected TV expanded reach with view-through engagement leading to a 98% completion rate—30% above benchmarks. Interactive display ads further drove targeted traffic to Databricks’ landing pages, spotlighting key offerings.
The Results
“The Data Team Effect” drove 1,000+ target accounts to Databricks’ landing pages, achieving an 89% interaction rate and a 102% boost in demand conversion, surpassing goals and fostering stronger customer relationships and brand activation.
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