Our Work
The Home Depot
Delivering Measurable Results for Sustainable Growth
Optimizing Processes & Technology to Unify Sales in Retail and Enhance Advertiser Experiences
In collaboration with Sercante, a part of Trilliad's Technology Services
The Home Depot's Retail Media+ division partnered to unify their sales processes, streamline pipelines, and boost collaboration—driving a 44% YoY revenue increase and 400% CRM growth while enhancing advertiser experiences.
Company Size
Enterprise
Industry
Retail
Tools
Salesforce CRM
The Problem
The Retail Media+ division of The Home Depot needed to transform their sales processes into a unified, scalable Salesforce solution—to boost visibility, streamline pipelines, and deliver seamless advertiser experiences.
The Solution
Salesforce CRM optimizations were implemented to unify sales processes and increase data visibility to foster enhanced collaboration. Key improvements included customizing the Opportunity Path, implementing Activity Management, setting up Account Teams to add role transparency, and creating Flow automations to ensure tasks were routed to the right team member at the right time, enabling smooth and consistent deal progression.
The Results
The Home Depot's Retail Media+ division achieved a 44% YoY revenue boost and a 400% YoY CRM database growth, gaining deeper sales insights to engage the right contacts, accelerate pipelines, and deliver standout advertiser experiences.
Let's embark on the journey together.
Connect with us to explore your path for growth.